announce that our new E-Commerce Site Search went live on Y-Search Small Business recently. E-Commerce, in general, represents a growth area with online retail sales growing

We’re pleased to announce that our new E-Commerce Site Search went live on Yahoo! Small Business recently. E-Commerce, in general, represents a growth area with online retail sales growing at over 17%(1) while still accounting for less than 5% of the overall retail sales in the US. And Yahoo! Small Business represents a significant chunk of this E-Commerce industry with billions of dollars in sales through its merchant network of tens of thousands of online stores.Yahoo! E-Commerce Site Search brings together many of the strengths in Y! Search – science, design and engineering, to provide a more relevant and engaging search experience. Using our new search, pilot stores have seen Search Conversion increase by as much as 40% and Search influenced orders increase by up to 50%.Specifically, E-Commerce Site Search boasts these features:Powerful new ranking function based on 1) the novel cross-domain transfer learning, 2) past sales for merchants and 3) merchant inputs like promotions or paid listingsConfigurable search page so that merchants can create their own unique search experience – set fonts, colors, search refiners, number of results per page, grid view vs. list view, etc.“Add to cart” directly from the search page Sort results by relevance, pricing low to high and high to low Hosted on iframe so that merchants get the latest search experience with limited coding, yet have flexibility to control the experience outside the iframe Fully-automated and simple process for a partner to go live – all tracking codes generated automatically and no manual handholding necessary Scalable back-end that supports both Y! Shopping taxonomy and merchant’s own taxonomy Monetization through search ads as an option